Scratchers Are Made For the Retail Industry!

Scratch off cards prompt people to purchase in a way no other promotion can. Not only do scratch offs drive sales, but they increase brand awareness and create a positive experience for customers - which increases customer loyalty and referrals. Some ways to use our scratch off cards:

• Holiday promotions (Black Friday, Winter Holidays, Back to School)
• New store openings
• Use as a direct mailer to increase foot traffic
• Restaurants: encourage repeat business by handing out scratchers that can be redeemed on their next visit.

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Scratch Off Card Sizes

You can have ANY size card you want.  For the retail industry, scratchers are usually printed as 2.25" x 3.5" because if you want your customers to use these at a later date or on their next visit back to you, this size easily fits into a wallet.  The most popular sizes we print are:

• 2.25” x 3.5” – Business Card
• 3” x 5” – Index Card
• 4” x 6” – Small Postcard
• 5” x 7” – Medium Postcard
• 6” x 9” – Large Postcard

Scratch Off Shapes

Our scratch off areas are customized for each client and printed with a durable latex ink. The scratch off size and shape can be modified to not only fit your prize length but it can also compliment your design and brand - like the gold scratch off Aladdin's lamp shape we printed for Disney or the gold scratch off egg shape DirecTV wanted on their "Scratch the Golden Egg" mailers. Whether you want a shamrock, starburst, or even a snowflake...we can do it! There is no additional cost for a custom scratch off shape.

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Text Or Art Printed On The Scratch Off Area

We can customize your scratchers with your logo, graphics, and any text you want printed on top of the scratch off area. Whether it says "scratch off here" or we print your logo or company slogan on the scratch area to drive home brand awareness, adding an overprint onto your scratch offs brings another level of excitement and impact to your cards.

CASE STUDY: Goodwill Industries Scratch Off Cards!

When we say scratch off cards are a perfect fit with the retail industry, we mean it!  Goodwill Industries of Central Iowa used our scratch cards as part of their holiday promotion. The scratch off cards were handed out to customers with the goal of increasing retail sales and foot traffic in their stores over the July 4th holiday.  We collated the winning and non-winning cards, packaged them into 18 sets, and drop shipped to each Goodwill location in Iowa.  Each store had a specific distribution of prizes based on their traffic flow.  These were the results:

• They posted a 46% increase the Friday the cards were used versus their current trend.
• 16 out of 18 stores showed better than a 25% increase.
• The managers were so impressed with the results, they used the promotion again for another holiday!

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