Ripley’s Believe It Or Not is using custom scratchers designed and printed by Scratch Off Works at this year’s 2019 Comic Con in San Diego – it is the perfect promotion at an event known for being over the top and larger than life! Ripley’s wanted the promotion to feel “a little weird and a lot of fun.” Something that would stand out at an event that attracts 130,000 people all dressed in costume. Not only that, Ripley’s has 2 stands at the convention – one inside for the people with passes and one outside that’s open for the general public. The goal of the scratch off cards was to encourage people to visit both stands and interact with the exhibits. The back of the card included a fill in the blank section and a check box for people so they can receive Ripley’s Newsletter. We designed these cards to look like an old fashioned used car lot, complete with Ripley’s red, white and blue color theme. The scratch off area was a gold vintage car – the finishing touch on an eye catching card!!
Scratch off cards at Comic Con 2019!
