Scratch off cards generate excitement. We’ve all gotten a card from McDonald’s and hoped we’d win the grand prize (or even just some french fries!). We’ve all played the lottery and hoped that when we scratched off our card, we’d hit the big time and retire for life. There’s something about scratch offs that make people happy and hopeful. You have a chance to win something. Something free. You get to interact with a company and a brand on a very personal level. And possibly be rewarded by the company who gave you the card. So you feel appreciated and valued as a customer. It’s exactly the same when it comes to sports teams. When scratch offs are used by a sports organization as a group sales promotion, a fan appreciation day contest, or a retail team store promotion, the fans love it. And the promotion produces results. Fast!
Custom scratch off cards will increase ticket sales and attendance, boost your merchandise sales, attract new sponsorship advertising, sky rocket brand awareness for your team, and raise community awareness – there is literally nothing more effective (and more fun!) than a scratch off promotion.